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Seeking a safe, sunless tan that delivered the perfect golden glow, Influencer and Entrepreneur Elle Ferguson founded ELEFFECT (formerly known as Elle Effect) in 2018. This Australian beauty brand has quickly developed a loyal following and achieved cult status amongst beauty aficionados. ELEFFECT is the result of Elle’s passion for beauty and wellness and her belief that “good things happen to babes who self-tan”.

The current product offering includes a self-tanning mousse, an instant tan, an applicator mitt, blending brush, plus a body cleanser/ tan remover, exfoliating mitt and exclusive ELEFFECT merchandise. The EE Essentials combo is the ultimate combination for your safe, sunless self-tanning routine and includes everything you need to achieve for a flawless golden glow.

ELEFFECT Tan is designed and manufactured in California, it’s cruelty-free, vegan and good to your skin. It’s also scented with real rose oil - a world first - so say goodbye to lingering fake tan smells and hello to the #ELEFFECT. 


The Tan

Where it all started. The Tan is our cult favourite tanning mousse. Customisable to any skin tone, The Tan is a buildable formula, so you can choose your desired glow.

This lightweight, velvety self-tanning mousse glides onto skin, leaving behind a perfect golden glow and nothing else. (No weird biscuit-y smell here - ELEFFECT Tan is scented with real rose oil.)


The Tint

The newest addition to the ELEFFECT beauty shelf, The Tint is our one-day instant tan. Formulated and manufactured in Australia, our innovative Instant Tan formula contains light-reflecting particles that melt into the skin whilst camouflaging veins, scars, stretch marks and fading tan in the process. 

The Tint is a buildable formula made with a cocktail of nourishing oils like coconut and jojoba which leave your limbs nourished but never sticky.

Available in two sheer shades (Medium Tan and Deep Tan), it delivers the quintessential ELEFFECT golden glow for an instant airbrushed effect. 


The Wash

Your new shower staple, The Wash is our scent-free oil cleanser, formulated specifically for breaking down old tan and unearthing fresh, nourished, supple skin.

Made in Australia, The Wash is enriched with macadamia oil, olive oil and coconut extract, which leave your skin feeling soft, hydrated and perfectly prepped for your next tan.

It was incredible, I’m really impressed! I hadn’t had a tan in ages and it went on seamlessly, lasted the entire week, didn’t freckle and it looked natural!



Elle Ferguson

Elle Ferguson is a global digital influencer and entrepreneur, as well as being the owner and Creative Director of ELEFFECT.

Having worked with the likes of DIOR, REVOLVE, Quay Australia, TRESemmé, Billabong, BUMBLE and Ouai to name a few, Elle has also featured on the covers of Cosmopolitan, Cosmopolitan Bride and Gritty Pretty. She was also the Cosmopolitan Woman of the Year – Fashion, Social Media in 2017.

Whilst known for her golden tan and beachy waves, it's her view that beauty comes from within, that has her recognised.

Having made a commitment to always stay true to her value system, Elle approaches life and business with a kind spirit, inner confidence and courage to learn and contribute in a meaningful way.

ELEFFECT was created as an all inclusive community for the style conscious, beauty babes – where women celebrate women – with confidence, kindness, and courage. Sprinkled with style advice and mantras, and basically everything you could need to get the ELEFFECT.

*Elle Ferguson Image Courtesy of Gritty Pretty Magazine 


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